Blogs are one of the easiest ways to publish your thoughts on the internet. They also get the search engine spiders enthusiasm, which means they're great for getting traffic as well. But how should you set up your blog to ensure that you get the maximum traffic for your efforts?
1. Use the right blog "platform"
Don't fall into the trap of using a free blog for your site. These are good to keep costs down but you are liable to lose everything at the whim of a computer, someone else's computer. So if you want to use your blog to earn money, it's well worthwhile spending a little bit of cash to make sure you're in control.
2. Don't duplicate your content
If you use the default settings on programs like Wordpress, your blog posts will appear in lots of different places on your site - the main page, the post page, archive page and category page. The trouble is, a search engine will see these pages as being duplicates of each other and you'll run the risk of being penalized for this.
3. Post often
The search engines are intelligent enough to know roughly how often you post to your blog (the ping setting helps with this). They like to see fresh, new content. So the more often you can post to your blog, the better. If it's once a week, that's OK. But daily is better. But don't post something on your blog just for the sake of getting the search engines to crawl around it. Make sure your posts are useful to your readers as well.
Find out more about how you can earn money with your blog and how you can optimize your blog for maximum cash.
